Bell Works Celebrates the Opening of FitLab in Hoffman Estates

Bell Works Chicagoland, the former AT&T corporate campus and Chicagoland’s first “Metroburb” — a self-contained suburban metropolis — today celebrated the opening of FitLab. Operated by Kinema Fitness, the new health and wellness facility offers a holistic wellness experience for tenants, guests and the entire community, including personal training, health coaching, nutritional advice, state-of-the-art equipment and a wide range of group fitness classes.

“The opening of FitLab marks another important milestone in the transformation of Bell Works Chicagoland. As employee expectations of the workplace continue to change, we are placing an even greater focus on health and well-being,” said Ralph Zucker, the developer behind the metroburb redesign. “As the metropolis continues to take shape, we offer an environment – ​​emblematic of a vibrant inner city – that improves work-life balance. This expansive, thoughtfully designed space offers the opportunity to bring people together and encourage more activity, which is the greatest benefit to our growing Bell Works community.”

The new FitLab offers comprehensive wellness programs and fitness courses that are available both within the facility and externally in tenant rooms. Spread across 31,680 square feet, FitLab offers a variety of fitness classes, workshops, and assessments; nutritional advice and health coaching; and recreational offerings like private meditation and Reiki sessions. In addition to group classes and programming, the facility offers:

  • State-of-the-art fitness equipment from Precor
  • Cardio touch screens with streaming applications
  • Functional Queenax rig system
  • indoor running track
  • Full service locker rooms with free towel service
  • Multipurpose studio with bike courses
  • meditation room
  • TRX Bay sessions and circuit training
  • Jacobs ladder cardio equipment

Designed by Bell Works Creative Director Paola Zamudio and her team at NPZ Style+Decor, the FitLab offers an intimate urban boutique fitness facility vibe with a human-centric design fabric woven throughout the elevated space. The bold color palette is complemented by biophilic elements scattered throughout the facility, creating an inspiring and carefully curated environment that enhances member well-being.

“Wellness has always been a core value of the Bell Works brand. As Creative Director and Lead Designer at Bell Works, I find it important to emphasize health through my design process, especially in today’s world. Working with the FitLab team, we have created a state-of-the-art gym with bold graphics, energizing colours, quality equipment and an overall modern experience for our community. FitLab is the perfect complement to metroburb and we look forward to welcoming you and your members soon!”

FitLab is operated by Kinema Fitness, a full-service fitness center management and design company. Founded in 2009, Kinema manages some of the best rental fitness centers in the country with locations in Los Angeles, San Francisco, Nashville, Chicago, Washington DC, Boston, Miami, Orlando, Philadelphia and more. Kinema Fitness has also created a robust virtual wellness platform for its members, offering live streaming fitness classes, workshops, nutrition coaching, challenges and fun family activities.

Kinema’s has built a reputation based on our passion for providing incredible holistic wellness experiences and unparalleled customer service,” said Joshua Love, President of Kinema Fitness. “Our brand ethos fits perfectly with the culture of inspiration that permeates the entire metropolis, and we’re honored to be part of the growing community here at Bell Works Chicagoland.”

Somerset is transforming the vacant former AT&T corporate campus into Chicagoland’s first “Metroburb” – a self-contained suburban metropolis. The company continues to build on the resounding success of the first Bell Works concept in Holmdel, NJ, where it transformed a two million square foot former Bell Labs headquarters into a unique ecosystem of offices, retail, restaurants, event spaces, hospitality and Community Resources.

Somerset recently celebrated the grand opening of coLab at Bell Works Chicagoland, the official coworking membership experience on the property. Covering 15,000 square feet, the new coworking facility offers flexible rental arrangements and workspaces, including access to dedicated conference and meeting rooms, lounges and state-of-the-art amenities. All coLab members qualify for the tenant membership rate at FitLab. Bell Works also welcomed Platinum Home Mortgage Corporation – the metropolis’ first long-term lease – which joins a growing list of office tenants including CPA Advisors Group, a boutique full-service accounting firm; Mosquito Hunters, private and commercial mosquito control services; and The Next Unicorn, an equity crowdfunding firm.

The Metroburb also features 60,000 square feet of retail and restaurant space on the ground floor, which will offer both members and visitors an eclectic mix of dining and entertainment options. FitLab joins an outpost of Chicago’s popular Fairgrounds Craft Coffee and Tea, which opened earlier this year.

For Bell Works Chicagoland office rental inquiries, please contact Steve Kling at or Tara Keating at To learn more about Bell Works Chicagoland, visit

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